Ballantyne Makes Significant Contribution to Smart Start’s Early Brain Development Campaign

Northwood Office has a made a significant contribution to Smart Start of Mecklenburg County (SSMC) on behalf of its tenants and customers in Ballantyne this holiday season. With the gift, SSMC will amplify Meck Basics, a community-wide program to help every child get a great start in life. Inspired by the fact that 80% of brain growth happens in the first three years of life, the initiative encourages evidence-based parenting and caregiving principles to advance childhood development.

The Basics are:
• Maximize love, manage stress
• Talk, sing and point
• Count, group and compare
• Explore through movement and play
• Read and discuss stories

Ballantyne’s gift will support ongoing engagement opportunities and the recruiting and retaining of program implementation partners. It will also fund digital brochures and materials to help increase the number of parents and caregivers applying The Basics in everyday life.

View the news release.

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