Northwood Hosts Bowl Fest
Attendees got an exclusive preview of The Amp Ballantyne™ and taste of the dining experiences coming to The Bowl at Ballantyne™.
Speakers remarks 1 9mb
Bowl Fest celebrated the progress of Ballantyne Reimagined.

Northwood hosted Bowl Fest on May 9 to celebrate the progress of Ballantyne Reimagined, including The Bowl at Ballantyne™, The Amp Ballantyne™ and Stream Park.

The event was hosted at The Amp, a newly constructed amphitheater with a covered stage and tiered lawn located adjacent to The Bowl. Attendees included Northwood’s teams, partners, local media and Charlotte officials.

Ballantyne Reimagined, the first-class office campus’ evolution into a mixed-use destination, has progressed over the past five years thanks to Northwood’s platforms and partners.

Sharing the stage with the country band The Roads Below, speakers included Mayor Vi Lyles, Councilmember Ed Driggs, John Barton of Northwood Office, Clifton Coble of Northwood Development, Ward Kampf of Northwood Retail, John Marrino of Olde Mecklenburg Brewery and Jim Noble of Noble Food and Pursuits.

The Bowl at Ballantyne™

Northwood revealed during the event that two more local food concepts will open at The Bowl – Harriet’s Hamburgers and Fly Kid Fly.

Several of the event’s partners were recently announced as tenants of The Bowl at Ballantyne. The new mixed-use retail, dining and entertainment district’s three new tenants, plus Olde Mecklenburg Brewery, are set to open in 2024 – Honeysuckle Gelato, Rooster’s Wood-Fired Grill and Drybar.

The Amp Ballantyne™

The Roads Below, a Nashville-based country music band, was the first group to perform on the covered stage.

With more shows to be announced, the Northwood team expects to host large-scale concerts, a mix of food and drink festivals and community programs at The Amp Ballantyne. Cultural events like the return of the Charlotte International Arts Festival, a Blumenthal Performing Arts original taking place September 15-October 1, will also be a part of the mix.

All Time Low’s The Sound of Letting Go tour recently publicized that its Charlotte stop will take place at The Amp Ballantyne. General and VIP admission is available for the September 26 show. Buy tickets.

Stay tuned for Ballantyne Reimagined updates regarding residential, park and infrastructure progress on

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We would like to share a special thank you to the following project and event partners for their participation and support:


• Northwood Investors
• Northwood Office
• Northwood Development
• Northwood Retail


• US Bank
• TD Bank
• Sasaki Design
• LandDesign
• Design Resource Group
• Moore & Van Allen
• 505 Design
• Rodgers
• Streetlights Residential
• SK+I Architecture
• Samet Corporation
• Airwavz Solutions


• City of Charlotte
• Mecklenburg County


• Harriet’s Hamburgers
• Honeysuckle Gelato
• Fly Kid Fly
• Nameless Presents
• The Olde Mecklenburg Brewery
• The Roads Below
• Waves Entertainment


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