As Ballantyne Reimagined continues to take shape, Northwood Investors LLC and its affiliates are excited to sign three new tenants for The Bowl at Ballantyne™, set to open in 2024 – Honeysuckle Gelato, Rooster’s and Drybar. These businesses join Olde Mecklenburg Brewery, announced as the anchor tenant for The Bowl in March 2022, as the first tenants confirmed for the new mixed-use retail, dining and entertainment district in South Charlotte.

“We’re big supporters of these concepts, and it’s a major endorsement to have Charlotte restaurateur Jim Noble and Honeysuckle Gelato join the tenant lineup at The Bowl,” shared Ward Kampf, President of Northwood Retail. “As landlords, we believe adding local and regional operators into our merchandise mix is key. We always say locals should account for 10-20% of the center but create 80% of a project’s character. Of course, strong national brands are equally important, and no one is better in the salon and service space than Drybar. It’s a great addition for the demographic in Ballantyne.”

Honeysuckle Gelato
Opening Spring 2024

What started as a gelato food truck run by two friends in 2011 has since expanded to six – soon to be seven – locations across the Southeast. Honeysuckle Gelato serves up scoops, pints, gelato sandwiches and milkshakes in flavors inspired by the decadent desserts of the South, such as Butter Pecan Blondie, Lemon Raspberry Crumble and Salted Caramel Brownie. The company has also proudly partnered with Feeding America Network food banks to donate 5% of companywide profits each year.

The dessert shop will be located at 15119 Bowl Street, Suite 102, Charlotte, NC 28277.